英文营销方案模板范文

英文营销方案模板范文
一、Introduction 1.1 背景介绍 1.2 目标市场 1.3 产品或服务描述 1.4 市场现状 1.5 市场机会
二、Marketing Objectives 2.1 长期目标 2.2 短期目标 2.3 市场占有率目标 2.4 销售额目标 2.5 市场增长率目标
三、Target Market 3.1 消费者 3.2 行业 3.3 地区 3.4 市场细分 3.5 目标群体描述
四、Marketing Strategies 4.1 品牌传播策略 4.2 产品或服务定价策略 4.3 渠道选择策略 4.4 促销活动策略 4.5 品牌形象策略 五、Marketing Plan Implementation 5.1 执行计划 5.2 资源投入 5.3 进度安排 5.4 效果评估 六、Conclusion 6.1 总结 6.2 不足之处 6.3 改进方案 6.4 预期效果 七、Appendix A. Market Research B. SWOT Analysis C. PESTEL Analysis Title: English Marketing Plan Template I. Introduction 1.1 Background Introduction 1.2 Target Market 1.3 Product or Service Description 1.4 Market Status 1.5 Market Opportunity II. Marketing Objectives 2.1 Long-term Objectives 2.2 Short-term Objectives 2.3 Market Share Objectives 2.4 Sales Objectives 2.5 Market Growth Objectives III. Target Market 3.1 Consumers 3.2 Industry 3.3 Region 3.4 Market Segmentation 3.5 Target Group Description IV. Marketing Strategies 4.1 Brand Communication Strategy 4.2 Product or Service Pricing Strategy 4.3 Channel Selection Strategy 4.4 Promotion Activities Strategy 4.5 Brand Image Strategy V. Marketing Plan Implementation 5.1 Execution Plan 5.2 Resource Investment 5.3 Schedule 5.4 Evaluation VI. Conclusion 6.1 Summary 6.2 Shortcomings 6.3 Improvement Proposals 6.4 Expected Results VII. Appendix A. Market Research B. SWOT Analysis C. PESTEL Analysis